Embracing the Edge of the network

Embracing the Edge of the network: As a recent report by Gartner recognises, it can be easy for companies to view the network demands associated with video delivery as a burden; a cost to be minimised, pushed aside, offset or eliminated where possible. But video is far more than a number of pixels making up a moving image: it’s a value asset. Digital media developers increasingly need to offer more to their audiences in relation to the way they access content; be it speed, reliability, quality, content diversity, location-independence, personalisation or interactivity, the way in which media is delivered to end users makes as much difference as the nature of the content contained therein. And this means that far from a cost and a burden, the way your content delivery system is structured becomes a strategic asset, not an encumbrance. It’s all a matter of change in mindset.