Dream Chip Wins Two Prestigious Red Dot Design Awards

Dream Chip Wins Two Prestigious Red Dot Design Awards: Dream Chip – innovators in the field of miniaturised, broadcast-level cameras – announce today that they have been awarded two category wins in the prestigious Red Dot Design Awards. The AtomOne mini Zoom – a camera that measures just Ø60x85mm and maintains a weight of 267g – has been recognised in both the “Product Design” and “Most Innovative Product” categories.   The AtomOne mini Zoom achieved success in the awards not only for its miniature size, but also for the technological features embodied within that small space, and the focus on user purpose which informs the product as a whole. Features which particularly impressed the judges included the remote controlled variable aperture (F/1.5-2.8) allowing for a wide angle 120° shot till a close up to 40° angle, capacity for 60fps shooting and exceptional low light capability – all of which influenced the Innovation win. In relation to the product’s additional success in the Product Design category, the use of geometric design language to inform the cylindrical shape (a more logical and space saving approach than traditional box cameras) and its robust material construction were factors of importance, with particular stress placed on the ability of the product to be mounted nearly anywhere, thus giving broadcasters and cinematographers a whole new set of creative possibilities in relation to how the camera is deployed.