Bridge Technologies Integrate SCTE 104 and SCTE 35 Marker Monitoring

Bridge Technologies Integrate SCTE 104 and SCTE 35 Marker Monitoring: In preparation of their participation in this September’s IBC (Booth 1.A71), Bridge Technologies today announces the addition of SCTE 104 and SCTE 35 marker monitoring to their suite of broadcast monitoring probes, including the flagship VB330. The new functionality will allow broadcasters the ability to more closely monitor and control the integration of downstream ad insertion.   With ad insertion increasingly important to broadcasters, the placement of SCTE 104 and SCTE 35 markers is of vital importance, ensuring seamless Quality of Experience for viewers, but also ensuring that the deliverables promised to advertisers are met by operators. With markers being used across the value chain, there is a need for joined-up and holistic monitoring of them across all service types, be this at the mezzanine, OTT, or broadcast level.

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