Why design matters
In 1996 Steve Jobs was interviewed by “Wired Magazine” and he said this about design.
“Design is a funny word. Some people think design means how it “looks”. But of course if you dig deeper , its really how it” works”. The design of the Mac wasn’t what it looked like, although that was part of it. To design something really well, you have to “get it”. You have to really “grok ” what it’s all about. It takes a passionate comittment to really thoroughly understand something, chew it , not just quickly swallow it. Most people don’t take the time to do that.”
The term “Grok” by the way is a real word and not a “Jobian” expression.
It means according to the Oxford English Dictionary “to understand intuitively or by empathy; to establish rapport with” and “to empathize or communicate sympathetically with).
Wikipaedia says “To grok is to share the same reality or line of thinking with another physical or conceptual entity“.
“Design is a funny word. Some people think design means how it “looks”. But of course if you dig deeper , its really how it” works”. The design of the Mac wasn’t what it looked like, although that was part of it. To design something really well, you have to “get it”. You have to really “grok ” what it’s all about. It takes a passionate comittment to really thoroughly understand something, chew it , not just quickly swallow it. Most people don’t take the time to do that.”
The term “Grok” by the way is a real word and not a “Jobian” expression.
It means according to the Oxford English Dictionary “to understand intuitively or by empathy; to establish rapport with” and “to empathize or communicate sympathetically with).
Wikipaedia says “To grok is to share the same reality or line of thinking with another physical or conceptual entity“.
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