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How Do you Assess Value, in Life and in Business? :  Like you, we are experts in our own business. Whenever we have a gap in our competences, we collaborate with external experts. Yes, we value expertise, knowledge and experience. We believe you don’t want to be the brand Equivalent of £1 socks.  @FiorenzaMella

Bridge Technologies Partner with Appear TV to Provide Advanced IP-based Production and Distribution : Bridge Technologies Partner with Appear TV to Provide Advanced IP-based Production and Distribution. End-to-end delivery and monitoring of uncompressed to compressed content delivery  Press Release. @FiorenzaMella

Is Video or Text Going to Work Better for Your Communications? : T he choice between video or text is highly contextual. But more accurately, it’s a false dichotomy to see it as a mutually exclusive choice. An effective communications strategy will harness elements of both video and text, leveraging the strengths of each and maximizing the receptiveness of audiences to your particular message. At Xpresso, we’re very lucky to be able to create content in both visual and written forms, and combine them in an effective brand communications strategy.  @FiorenzaMella

What do the blues have to teach businesses and workers during this tough time? : Where today’s hurt meets tomorrow’s hopeBy Keith Reynold Jennings {grow} Contributing Columnist Guest postHow, on earth, are we to sell anything right now … especially, if what we have to offer is generally considered to be non-essential.It seems if we tie our marketing into the ... @FiorenzaMella

Remote Production: Less is More : Remote Production: Less is More It seems a long time ago that, if you wanted to talk to someone, you had to be face to face with them. It was also a long time ago that, if you wanted to watch a show, you had to be in the theatre where it was being performed.  @FiorenzaMella

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