Is Video or Text Going to Work Better for Your Communications?

Is Video or Text Going to Work Better for Your Communications?:

The choice between video or text is highly contextual. But more accurately, it’s a false dichotomy to see it as a mutually exclusive choice. An effective communications strategy will harness elements of both video and text, leveraging the strengths of each and maximizing the receptiveness of audiences to your particular message. At Xpresso, we’re very lucky to be able to create content in both visual and written forms, and combine them in an effective brand communications strategy. @FiorenzaMella

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