August 7, 2009 CinemaExpo 2009 _ REPORT June 22 Impressions: It was strange to walk to the RAI not to attend IBC but to get my badge for CinemaExpo, a smaller event. Strangely enough no cloakroom had been set up. Nobody was available for giving directions. Eventually I thought that the event might be close to the auditorium. That was a good guess. At the reception I picked up my badge and only later did I hear what an honour I was given to be part of a crew of 20 (world-wide) press representatives. I received a great bag full with all kinds of gadgets and walked to the catering area by the auditorium. No espresso or cappuccino although a lot of Italian could be heard in the room… Fiona Deans presented a case study about Iron Maiden. She was approached in 2008 about promoting their film, Flight 666. The agency reckoned that they would have to target their campaign to a niche market. They started consumer blogging. Then they placed a teaser on You tube in Jan. 2009. The tickets went on s...

This is a reblogged article. Posted by Nathalie van Ee http://www.emarketinghubs.com/2009/07/what-does-it-take-to-get-noticed-social-media-marketing-optimization.html http://www.plaxo.com/events/external/176294072728?key=6996adc4d35fb7d0a3c0da43de511e42c2d97e52 What does it take to get noticed? - Social Media Marketing Optimization Image by Karen Apricot New Orleans via Flickr Every day there are more and more people creating a blog wanting to make a fortune out of it. So many are led to believe that opening a website or blog is all what it takes to be visible and attract readers. It can happen but you would need to spend a lot of time and money to make it happen. A website on its own, with only sales pitch or offers will lead nowhere. When starting with internet marketing you need to realize that opening a blog or website is similar to having a store without the heavy overhead costs. Starting with Internet is the same as opening a store in a remote location far away from the center, f...