Online Marketing is more than creating a web site or a blog
This is a reblogged article.
Posted by Nathalie van Ee
http://www.emarketinghubs.com/2009/07/what-does-it-take-to-get-noticed-social-media-marketing-optimization.html
http://www.plaxo.com/events/external/176294072728?key=6996adc4d35fb7d0a3c0da43de511e42c2d97e52
What does it take to get noticed? - Social Media Marketing Optimization
Image by Karen Apricot New Orleans via Flickr
Every day there are more and more people creating a blog wanting to make a fortune out of it. So many are led to believe that opening a website or blog is all what it takes to be visible and attract readers.
It can happen but you would need to spend a lot of time and money to make it happen. A website on its own, with only sales pitch or offers will lead nowhere. When starting with internet marketing you need to realize that opening a blog or website is similar to having a store without the heavy overhead costs. Starting with Internet is the same as opening a store in a remote location far away from the center, far from the hot buzzing places, with no advertising, no sign, no press, no nothing to let customers know that you exist. Would anyone really open a store under these conditions?
I guess not. The point is Internet business is no different from any other type of business. Without a proper e-marketing strategy you will not attract visitors to your store, customers will be passing by without noticing you, even if you have the best offers and products available.
So can you really make it happen? and what should you do to get noticed and move to the hot buzzing places. A blog is like any store unless people know you exist and notice you, they will never come and enter your store.
What does it take to get noticed?
Assuming your blog is ready to go, you have done your research, know why you are there, your sales funnel contains the products or services you are going to sale and promote, and your main blog - Central Hub - have at least 10 to 15 entertaining, enlightening and educational articles you need to work on a strategy that will expose your content and attract potential customers.
One way of doing it is to use social media marketing and focus on syndicating your content among the various social media channels. The process is called Content Syndication. and is defined as follow by Charles Heflin and Thomas Rozof at Social Media Science:
Content Syndication is the process of extending the reach of your content published on your blog (central hub) by submitting your articles to social media and bookmarking sites via your own content syndication network. When used properly, content syndication is probably one of the most powerful way to expose and increase traffic to your blog.
A full content syndication process focuses on 8 key elements:
1.Network VisibilityEnhancement
2.Direct Social interaction
3.Directory Submission
4.Blog Directories
5.RSS directories
6.PING
7.Trackbacks
8.Direct Content Syndication.
The ones that know and master these 8 core elements will be guaranteed a continuous flow of traffic. Mastering and using this technique will move your store from its unnoticed and remote location to the hot, buzzing and happening places.
Follows us on Twitter and keep in touch with eMarketing Hubs to successfully develop and promote your blog using content syndication, increase your page rank and ultimately increase traffic and generate profit.
If you have any comment or questions please feel free to contact us.
Further Reading:
The Syndication Revelation
Online Future Shock: Why Content Syndication Is the Premature Arrival of The Future
The real Meaning of Social Media Marketing
The 5 Key Components to your Social Media Marketing Optimization Strategy
Posted by Nathalie van Ee
http://www.emarketinghubs.com/2009/07/what-does-it-take-to-get-noticed-social-media-marketing-optimization.html
http://www.plaxo.com/events/external/176294072728?key=6996adc4d35fb7d0a3c0da43de511e42c2d97e52
What does it take to get noticed? - Social Media Marketing Optimization
Image by Karen Apricot New Orleans via Flickr
Every day there are more and more people creating a blog wanting to make a fortune out of it. So many are led to believe that opening a website or blog is all what it takes to be visible and attract readers.
It can happen but you would need to spend a lot of time and money to make it happen. A website on its own, with only sales pitch or offers will lead nowhere. When starting with internet marketing you need to realize that opening a blog or website is similar to having a store without the heavy overhead costs. Starting with Internet is the same as opening a store in a remote location far away from the center, far from the hot buzzing places, with no advertising, no sign, no press, no nothing to let customers know that you exist. Would anyone really open a store under these conditions?
I guess not. The point is Internet business is no different from any other type of business. Without a proper e-marketing strategy you will not attract visitors to your store, customers will be passing by without noticing you, even if you have the best offers and products available.
So can you really make it happen? and what should you do to get noticed and move to the hot buzzing places. A blog is like any store unless people know you exist and notice you, they will never come and enter your store.
What does it take to get noticed?
Assuming your blog is ready to go, you have done your research, know why you are there, your sales funnel contains the products or services you are going to sale and promote, and your main blog - Central Hub - have at least 10 to 15 entertaining, enlightening and educational articles you need to work on a strategy that will expose your content and attract potential customers.
One way of doing it is to use social media marketing and focus on syndicating your content among the various social media channels. The process is called Content Syndication. and is defined as follow by Charles Heflin and Thomas Rozof at Social Media Science:
Content Syndication is the process of extending the reach of your content published on your blog (central hub) by submitting your articles to social media and bookmarking sites via your own content syndication network. When used properly, content syndication is probably one of the most powerful way to expose and increase traffic to your blog.
A full content syndication process focuses on 8 key elements:
1.Network VisibilityEnhancement
2.Direct Social interaction
3.Directory Submission
4.Blog Directories
5.RSS directories
6.PING
7.Trackbacks
8.Direct Content Syndication.
The ones that know and master these 8 core elements will be guaranteed a continuous flow of traffic. Mastering and using this technique will move your store from its unnoticed and remote location to the hot, buzzing and happening places.
Follows us on Twitter and keep in touch with eMarketing Hubs to successfully develop and promote your blog using content syndication, increase your page rank and ultimately increase traffic and generate profit.
If you have any comment or questions please feel free to contact us.
Further Reading:
The Syndication Revelation
Online Future Shock: Why Content Syndication Is the Premature Arrival of The Future
The real Meaning of Social Media Marketing
The 5 Key Components to your Social Media Marketing Optimization Strategy
Comments
Post a Comment
Please leave your comment in English, French, Italian, Spanish or Dutch