Metaphors we do everything by?
At the individual level, metaphors affect our thinking. This has been known at least since George Lakoff published the book "Metaphors We Live By" with Mark Johnson in 1980. Mr Lakoff is, of course, now known as a consultant trying to get Democrats to re-frame political issues in America. Specifically, he wants voters internalising a Democratic metaphor of society-as-family with a "nurturing parent" model of leadership. Republicans, he says, think society needs a "strict father". @FiorenzaMella