The Power of Storytelling

"Story forms have evolved continually since the days of the shaman. Literary genres from epic poetry to drama to the novel use stories as political or social calls to action. Technological breakthroughs — movable type, movies, radio, television, the internet — have provided new ways of recording, presenting, and disseminating stories. But it isn’t special effects or the 0’s and 1’s of the digital revolution that matter most — it’s the oohs and aahs that the storyteller evokes from an audience. State-of-the-art technology is a great tool for capturing and transmitting words, images, and ideas, but the power of storytelling resides most fundamentally in 'state-of-the-heart' technology. At the end of the day, words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead." — Peter Guber

@FiorenzaMella