August 7, 2009 CinemaExpo 2009 _ REPORT June 22 Impressions: It was strange to walk to the RAI not to attend IBC but to get my badge for CinemaExpo, a smaller event. Strangely enough no cloakroom had been set up. Nobody was available for giving directions. Eventually I thought that the event might be close to the auditorium. That was a good guess. At the reception I picked up my badge and only later did I hear what an honour I was given to be part of a crew of 20 (world-wide) press representatives. I received a great bag full with all kinds of gadgets and walked to the catering area by the auditorium. No espresso or cappuccino although a lot of Italian could be heard in the room… Fiona Deans presented a case study about Iron Maiden. She was approached in 2008 about promoting their film, Flight 666. The agency reckoned that they would have to target their campaign to a niche market. They started consumer blogging. Then they placed a teaser on You tube in Jan. 2009. The tickets went on s...